Linotype Univers is a completely reworked version of the original Univers typeface family designed by Adrian Frutiger in 1957.
Pluto Sans – the straight companion of the Pluto Family – was designed by Hannes von Döhren in 2012.
Free alternative fonts for Alibaba logo:
About free fonts:
Padauk font — Created in 2011 by SIL International
Surrounding Font – by The Girl Who Cried Type!™